Segment by behaviour, not by size.
Most segmentation sorts customers by turnover. Bflows sorts them by how they behave inside the network — how reliably they pay, how central they are, who they're exposed to. The result: segments that show where growth and risk really sit, and what to do about each.
Reliability against centrality.
Anchors
Reliable and central. The members the network is built on — invest and retain.
Growers
Reliable but still peripheral. Solid behaviour, room to expand — this is where growth sits.
Systemic risk
Central but fragile. Their trouble becomes everyone's — watch closely and de-risk.
Recover / exit
Peripheral and fragile. Low upside, real downside — recover the position or step back.
Behaviour in, strategy out.
- 01
Read behaviour from the graph
Payment timing, reliability, centrality, exposure — pulled from the live network, not from a CRM field.
- 02
Cluster, don't bucket
Segments emerge from how members actually behave together, not from a turnover threshold.
- 03
Act per segment
Each segment carries a clear move — invest, expand, watch or recover — wired into the rest of the platform.
Network operators
Know which members to grow, which to back, and which are quietly systemic.
Corporate supply chains
Treat suppliers and customers by behaviour and exposure, not just by spend.
Segment your network by behaviour.
See where growth and risk really sit — and act on each segment, not on a spreadsheet of turnover.